Alternate Career Options - 1

English tagline writers for Hindi movies.

One of the most sought after jobs in the industry, as no self respecting hindi movie can afford to come out without a tagline. The fast trackers in this field have produced such gems as - "Lucky - No time for love", "Daag - The fire" and"Baaz - A bird in danger". To be a tagliner, you need to have an inborn talent to combine the words love, different & pyaar in as many combinations as possible.

For eg - "A different love story", "Not a different love", "Love differently" etc.

Once you have spent a couple of years writing tag lines, you can choose to be a specialist -
the doubler. These are the best in the field, who specialise in choosing the most creative doubling/arrangement of alphabets where a common, run of the mill spelling wont do. Currently they are more in demand in the TV industry where "Kkusum" & other less famous shows are already teaching kids every where, the fun & 'astrologically correct' way to spell.

Had time given half a chance to these guys, we could have had "KKuch KKuch Hoota HHai" or "KKabbhi khhushhi KKabbhi GUM" when we had to settle for much less. But I am sure that we will all be seeing their work in movie titles very soon.

For the top 1% in this profession, as is the case in every other, the glamour & the big bucks wait. They become 'Personal spelling consultants to movie stars'. These guys tell stars what they should be called. How can a plain Sunil compare to Suniel ? The one extra e adding an aristocratic touch which no amount of hair gel & chewing gum can bring. Hell we knew we wanted a bit more of Ash, but it took these guys to deliver an "Aishwaryaa Rai".

Who knows what would have happened to the great Amjad Khan had he got the benefit of an extra A or K in his name & was not just carrying around AK 47s.?